A COMMON PURPOSE
was born from a collective desire to develop a mutually respectful and collaborative environment to cultivate sustainable, creative partnerships.

We are industry leaders, seasoned professionals, cultural provocateurs and media mavericks who envision a world without boundaries where we curate; debate and innovate just so we can constantly produce sophisticated, provocative and relevant narratives that will appeal to all sensibilities – fueling the mind; touching the heart, inspiring the soul and most importantly, always capturing the zeitgeist of our times.

That is the essence and philosophy of A COMMON PURPOSE.

We aim to be a locally respected, regionally renowned and an internationally recognized movement — one that promotes social enterprise, sustainable development as well as arts & cultural endeavors across the globe.

To achieve this, we do not only work with the usual suspects but with the right fit as the heart of A COMMON PURPOSE lies in her people. We value our talents and pledge to create a principled, safe and conducive environment for all our creative professionals and respected partners.

Because to go fast, go alone. But to go far, go together with A COMMON PURPOSE.

A COMMON PURPOSE was born from a collective desire to develop a mutually respectful and collaborative environment to cultivate sustainable, creative partnerships.

We are industry leaders, seasoned professionals, cultural provocateurs and media mavericks who envision a world without boundaries where we curate; debate and innovate just so we can constantly produce sophisticated, provocative and relevant narratives that will appeal to all sensibilities – fueling the mind; touching the heart, inspiring the soul and most importantly, always capturing the zeitgeist of our times.

That is the essence and philosophy of A COMMON PURPOSE.

We aim to be a locally respected, regionally renowned and an internationally recognized movement — one that promotes social enterprise, sustainable development as well as arts & cultural endeavors across the globe.

To achieve this, we do not only work with the usual suspects but with the right fit as the heart of A COMMON PURPOSE lies in her people. We value our talents and pledge to create a principled, safe and conducive environment for all our creative professionals and respected partners.

Because to go fast, go alone. But to go far, go together with A COMMON PURPOSE.

Meet Our Leaders & Changemakers.

<strong>Dr. Loretta Chen</strong>
Dr. Loretta ChenCo-Founder
Dr Loretta Chen is a creative director, professor and bestselling author of Woman on Top, The Elim Chew Story and Madonnas and Mavericks: Power Women in Singapore featuring the incumbent President and leading changemakers.

She holds a PhD from UCLA, a Certificate in Leadership from Harvard and is Visiting Professor in numerous institutions including Stanford, East West Center and Ritsumeikan University. Her ability to create, connect and communicate is seen on her appearance on TED, having her own program on Lush 99.5FM, hosting the World Cities Summit; facilitating round tables with global leaders, instituting a scholarship at Raffles Design Institute, being nominated as a Nominated Member of Parliament (S’pore), receiving the Woman of Action award from Canada and being recognized as one of Asia’s Most Inspiring Women.

<strong>Veronica Ho</strong>
Veronica HoCo-Founder

Veronica has over 18 years of experience in both traditional and digital advertising. She is also adept at events, branding, marketing and has worked with international agencies such as Publicis Singapore (Publicis Groupe) and AKQA Singapore (WPP).

Veronica prides herself as being a solutions provider capable of maneuvering between disciplines owing to her multi faceted education. She holds a Bachelor of Arts (Hons) in Multimedia Art from Central London’s Birmingham City University, an Executive MBA from State University of New York and studied Creative Marketing and Fashion Art Direction at Central Saint Martins. Having helmed and co-founded a number of companies, she comes with hands-on understanding of driving a business.

<strong>Veronica Ho</strong>
Veronica HoCo-Founder
Veronica has over 18 years of experience in both traditional and digital advertising. She is also adept at events, branding, marketing and has worked with international agencies such as Publicis Singapore (Publicis Groupe) and AKQA Singapore (WPP).

Veronica prides herself as being a solutions provider capable of maneuvering between disciplines owing to her multi faceted education. She holds a Bachelor of Arts (Hons) in Multimedia Art from Central London’s Birmingham City University, an Executive MBA from State University of New York and studied Creative Marketing and Fashion Art Direction at Central Saint Martins. Having helmed and co-founded a number of companies, she comes with hands-on understanding of driving a business.

Grace and Grit Amidst the Grim

Through resilience, innovation & collaboration

Let’s Get Started!

Grace and Grit Amidst the Grim

Through resilience, innovation & collaboration

Let’s Get Started!