Project Description

Project Brief

This retail theatrical extravaganza was the first of its kind. We created a double-storey stage in Orchard Central and worked with the tenants to feature their products in a specially commissioned musical called Love: In Stores Now that starred Crazy Rich Asian actress Amy Cheng and other local celebrities. The three-week long musical generated fruit fall as well as took the glamour of Broadway to Orchard Road.

Scope

Original Concept & Direction

Theatrical Production

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